As the NYT, Slashdot, and countless enthusiast sites are reporting, the 30GB Zunes of the world have gone silent today, all refusing to boot up in unison. The details of the problem can be read about at the links. I am far more interested in how this happened, and whether the mass death command was an accident in the code or a hack. There do not seem to be any people that are bringing forward working examples, so it is unlikely that the code was distributed by any kind of recent network syncing.
It is fascinating to see a real world example of mass death of a mobile device, and this will likely lead to a screaming debate about the “kill switches” on devices like the iPhone. In my opinion, Microsoft is lucky that this did not happen to a phone, because there would have been a virtual riot. Judging by the outrage surrounding February’s Blackberry service outage, where the devices continued to work, they just did not sync with RIM’s servers, it would be hard to imagine the passions ignited by a mass-bricking. During the last Blackberry outage, my service was only interrupted for a few hours, but I was very conscious of the fact that I was missing corporate e-mail. I would have been in trouble if was unable to access my contact list and phone functionality.
The lesson learned is to back up any device, whether it is networked or not, but that is often a hard sell in a world of casual users and always-”busy” employees. For the sake of the Zune owners, and for continued confidence about mobile devices, I hope that Microsoft is able to quickly solve the problem. Happy new year!
